Sunidhi Chauhan and Western Union Turn Disadvantaged Teenagers into Bollywood Stars at Western Union World of Betters Event

Bollywood playback singer Sunidhi Chauhan joined The Western Union Company (NYSE:WU), a leader in global payments, today to give 25 disadvantaged teenage girls a full day makeover in Mumbai during the Western Union World of Betters, one program of many that aligns under the company’s new worldwide brand platform, “Moving Money for Better.”

“I jumped at the chance to touch the lives of so many young Indian girls with this empowering Western Union World of Betters event”

Sunidhi Chauhan’s Western Union World of Betters event is the second of five celebrity Better acts. Alicia Keys officially kicked off the Western Union World of Betters Nov. 1 in New York City. Both international recording artists have teamed with fellow performer K’Naan to support the Western Union World of Betters Contest, which asks consumers how they would make the world a better place.
“I jumped at the chance to touch the lives of so many young Indian girls with this empowering Western Union World of Betters event,” Sunidhi Chauhan said. “We gave these children and their parents a brighter outlook on their future and this is the same feeling Western Union gives my fans when they are able to send money to their family and loved ones around the globe.”
Drina Yue, senior regional vice president, Asia Pacific, Western Union, said, “Western Union World of Betters focuses on giving back to the global community to help others have a better day and a better life. Consumers know they can use Western Union products and services to shape their families hopes and dreams, embracing Moving Money for Better each time they send the gift of cash.”
Throughout the Western Union World of Betters contest, other renowned artists will join Alicia and Sunidhi’s efforts by broadening the campaign’s reach. K’Naan will host an event in Johannesburg, South Africa, with other celebrities and dates to be announced globally and livestreamed on www.worldofbetters.com. The celebrity team will also activate social media throughout the campaign.
Western Union World of Betters is one program of many that aligns under “Moving Money for Better” branding concepts, focused on Western Union products and services as solutions to create ‘moments of better.’ While sustaining the company’s 160-year history of innovation and helping people improve lives, the new branding elements depict visual timelines that invite consumers to be a part of the worldwide campaign.
To participate in Western Union, “World of Betters” and tune in live to the events, consumers can visit www.worldofbetters.com.
How to Enter:
Eligible participants should visit www.worldofbetters.com and upload their entry of no more than 100 words describing how they would use US$1,000 to make the world a better place. Participants are then encouraged to tell their family and friends to view their story and vote on the website. Public voting will determine 500 entries from which a judging panel will select 100 Western Union World of Betters ideas, and winners will receive the equivalent of US$1,000 cash that they can use to bring their idea to life. Those entering the contest should submit their entries by 11:59:59 p.m. GMT on Dec. 15, 2011.
To learn more and submit an entry, visit www.worldofbetters.com, click on the enter button to complete the registration form and follow the instructions on how to submit the entry. The site is available in English, Spanish, French, and Portuguese, with some pages available in Russian and Arabic. No purchase necessary to enter or win. Entry is subject to the Official Rules available at www.worldofbetters.com. Void where prohibited by law.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of approximately 485,000 Agent locations in 200 countries and territories. In 2010, The Western Union Company completed 214 million consumer-to-consumer transactions worldwide, moving $76 billion of principal between consumers, and 405 million business payments.